Biography


During her 16 year career, ELLI IOANNOU has worked extensively in Australia, New York and Milan specializing in fashion photography.

Comfortable as an artist working in both the commercial and art-photography worlds, Elli’s creative repertoire now includes video director, photo media artist, and educator in higher education Australia.

ELLI is also carving a niche for herself in contemporary video art. Her work encompasses still and moving images, using light and motion to draw viewers into intimate experiences that linger beyond the momentary.

Described as 'ethereal', 'sensual' and 'beautifully haunting', her photographs have been commended by luminaries such as UK publishing icon Terry Jones, Australian designer Kit Willow and fashion editor Janice Breen-Burns.

Recent international commissions include a brand video for WILLOW ltd SS/London and Vivienne Westwood’s Man AW/Milan. Chosen as one of only 100 photographers worldwide. Elli has also been published in Westwood’s coffee-table book, ‘100 Days of Active Resistance’.

Elli has consistently exhibited her work with 8 solo exhibitions and a multitude of group shows. In 2010 Elli exhibited at Milan’s most prestigious design festival, Salone Del Mobile, returning later that year for a four-month residency.

ELLI’s work is highly sought after by clients wishing to create memorable campaigns. Her images have appeared in premium public and trade magazines including Marie Claire, Votre Beaute (Greece), Surface (USA), Inside (Australia), Il Tridente (Maserati, Italy), I-D Online, & The Age Melbourne Magazine. High profile commissions for esteemed clients include BMW, Peugeot, WILLOW, Chanel, Bally. Charity campaigns include ‘Ralph Lauren Pink Pony’, ‘Jeans for Genes’ and Target Breast Cancer.

International distinctions include multiple awards in the PX3 Prix de la Photographie Paris, Black & White 'Spider awards UK, and BMW fashion photography winner. As a testament to her credibility, a selection of Elli’s exhibitions have been sponsored by LEICA, BMW & Herman Miller Australia.



Artist Statement


Style of work "ethereal, sensual, photographic images, which are dark, mysterious, moody and definitely imperfect. A sense of motion and the use of light to interpret a clients’ brand. An evolution of my work has been collaborating with motion graphic designers and most recently I have also begun working with video as director and d.o.p."

Inspiration “cinematography and the moving image is a big part of my photography, and the way I see and capture it enables me to dissolve the barrier between the subject and viewer, so that the audience is no longer looking but experiencing.”